My husband sent me a newsletter he gets that had an interview with Ji Lee and his Bubble Project. Very interesting idea. I'm fascinated with advertising. The idea of someone giving people a standard format to alter it, which is still "defacing" and "vandalism," is pretty cool. Too bad I live way too far away from NYC to ever participate.
Going to the Bubble Project website (http://thebubbleproject.com) then led me to this guy's main site with all his other projects. I am now a big fan. I downloaded the Univers Revolved font (http://universrevolved.com/) though I have no idea what I would do with it. Then I started looking at his work. Wow. Check it out yourself.